4 Smithfield Street, 12th Floor, Pittsburgh, PA 15222 P. 412.288.9901 F. 412.288.9902
PITTSBURGH - BodyMedia, Inc., a leading developer and provider of wearable body monitoring applications for clinical and consumer healthcare markets, and Apex Fitness Group, the health club industry's leading provider of programs for weight loss and fitness, announced today their national roll-out of the bodybugg(TM), an intelligent calorie management system.
Apex Fitness, which has worldwide exclusive rights to sell BodyMedia's weight management products in health clubs, is now making the bodybugg available in clubs across the country. The bodybugg, an integral component of Apex's suite of nutrition and fitness products and services, was successfully piloted in clubs since July 2004. bodybugg, a sleek, wearable body monitor, combined with web-based software, helps club members and their personal trainers establish and keep track of calorie deficit and weight management goals.
The bodybugg measures an individual's total calories burned continuously and over long periods of time which, when uploaded to the bodybugg website, creates a "dashboard" of the wearer's progress that both the wearer and their personal trainer can see and use to help modify eating and exercise habits. Its ability to precisely monitor total energy expenditure, combined with the website's ability to automatically estimate calories consumed based on body mass changes, removes the need for individuals to log their caloric intake or exercise.
"Apex's long term commitment to fitness, nutrition, certification programs and visionary weight loss programs, are without question, the most established and effective fitness and weight-loss tools in the industry," said Dr. Astro Teller, Chairman and CEO of BodyMedia. "The combination of Apex's expertise in the health club industry and BodyMedia's body monitoring capabilities has created a powerful fitness tool -- one that gives users the ability to take control of their lives and accomplish all of their health goals."
"Our pilot facilities were so successful in delivering customer satisfaction that we were forced to step up the commercial launch date," said Neal Spruce, CEO of Apex Fitness. "Once the word got out about this extraordinary device everyone had to have it. We discovered through our focus groups that the incredibly high weight-loss success rate was due to the program's ability to fit any individual's desired lifestyle, not change it."
About BodyMedia, Inc.